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Project: 2020 Team ASPCA Virtual 5k Registration Email A/B Test

Timeline: 2 weeks

Created two versions of a registration email for the 2020 Virtual 5K peer to peer campaign. Featured personalized content like name and state. Their corresponding state was called out in the copy and highlighed in the map graphic. The longer version contained nine items/reasons for joining the race while the other version had four reasons.
 

Disclimer: The images below are screenshots of an email sent to a personal email address. I do not own the rights to them. The American Society for the Prevention of Cruelty to Animals (ASPCA) owns the rights to all of the content, images and designs.